1. Make a Metaphor
2 images put together to send the message that McDonalds now has WiFi.
2. Promise a Benefit
Juice promises a longer life.
3. Mention a Problem
Marges up-do is stiff which is the problem, this ad actually shows the benefit of the product which shows Marge with luscious flowy locks.
Marges up-do is stiff which is the problem, this ad actually shows the benefit of the product which shows Marge with luscious flowy locks.
4. Get Really Real
This ad shows what people think about body odor.
5. Create a Character
Dos Equis creates a character that make their product seem interesting.
6. Inject Drama
This ad makes it more dramatic by adding body bags on the horses.
7. Exaggerate to the Extreme
Knives cannot cut through wood by their own weight.
8. Eye Candy
Hands painted beautifully, makes you look twice because they are hands!
I think this is a nice set that matches the 11 different ads. I actually chose a similar image for the "Exaggerate to the Extreme" example with knives cutting through a wooden board, so I changed it to a different one. And I especially like the "Get really real" ad about body odor, with the nice usage of imagery on the woman's bag...it gets really real.
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