1. Make a Metaphor
2 images put together to send the message that McDonalds now has WiFi.
2. Promise a Benefit
Juice promises a longer life.
3. Mention a Problem
Marges up-do is stiff which is the problem, this ad actually shows the benefit of the product which shows Marge with luscious flowy locks.
Marges up-do is stiff which is the problem, this ad actually shows the benefit of the product which shows Marge with luscious flowy locks.
This ad shows what people think about body odor.
5. Create a Character
Dos Equis creates a character that make their product seem interesting.
6. Inject Drama